Friday, July 9, 2010

Social networks a boon for small businesses (The Star)

Jul 9, 2010

PETALING JAYA: Many businesses are turning to social networks to better connect with their customers and attract potential clients, according to a global survey.

The survey, commissioned by workspace solutions provider Regus PLC, also found that small companies are more likely to use social networking for business purposes, And are the most successful at it.

Regus said 44% of the small companies in its survey successfully acquired new customers through social networks, compared with medium companies (36%) and large businesses (28%).

Companies that do not take advantage of social networks (such as Twitter and Facebook) may be missing out on sizeable business opportunities, Regus said.

The survey polled 15,000 companies worldwide.

Regus operates more than 1,000 business centres across 450 cities in 75 countries.


No comments: